Transport and Logistics

Transport and Logistics

In the coming years we will see how digitisation will offer further development in the logistics and transport sector. We might be at a time where the speed of change and sustainability are two of the most important factors we need to combine over the coming years. We have several challenges ahead, such as energy efficiency, new means of transport and the combination of these to make life easier, the work-life balance in terms of saving on travel time, making our online shopping available in the shortest time possible, and enjoying full catalogues of home meals, just one click away through our electronic devices. 

GPS, route optimisation and traceability systems will make logistics operations more efficient.  

These challenges and many others will be achieved in the coming years thanks to technology, which allows for the digital transformation of current and future businesses and, above all, at a speed never before seen.

92% of end energy

is used by road transport

4.4% growth

in freight transport in 2019, totalling 1,472 billion tonnes

3.07% growth in passenger transport

in 2019, totalling 440,000 million passengers per km

Management of goods and people. Means of transport by land, air, sea and rail

Transport solves different problems in today’s society. Without it, we could not carry out many of the activities we undertake every day. We can classify transport in many ways, but if we focus on the most basic, we can do so from a what (freight and passengers) point of view. Furthermore, it is classified by how we transport it, i.e. the means of transport used (land, air, sea and rail). Each type has its own singularities, but they all have common features such as the need for an infrastructure and an asset to carry it out.

We target infrastructure managers and transport operators, and the entire business ecosystem

We now have endless technologies at our disposal that, if applied appropriately, enhance the business of transport and logistics companies. An example of this is the Internet of Things (IoT) that, by applying it to planning, operating and provisioning systems, enables physical objects to communicate, collecting millions of data that enable logistics companies to decide how they will act, react and plan in the future. Nowadays, fleets of vehicles can be monitored 24 hours a day, 365 days a week, and shown to customers via mobile apps and accessible websites, all in real time.

We cover the entire value chain, from journey planning, fleet management, service contracting, maintenance, transport operation, etc.

The data revolution has given the industry the opportunity to provide the customer with a multitude of additional services, and industry companies with the ability to control their business in real time and reduce the time for new product creation.

Our market knowledge and experience in the most advanced technologies and methodologies enables us to provide our clients with an end2end offering, ranging from consulting on transformation plans, systems plans, IoT device interconnection, data operations, application development, and managed services.

The capabilities we offer our customers:

• Consulting and transformation to respond to business and IT strategies

• Transformation of working models towards Agile and Lean approaches

• Implementation of initiatives using the latest technologies

• Managed service models to optimise organisational resources

• Network of technological partners specialising in different solutions and technologies

Value propositions in transport and logistics

IoT and data analytics

The Internet of Things and the management of this data are creating a real industrial revolution in the transport sector. At Babel, we provide our clients with solutions that enable them to control their vehicle fleet by land, sea and air in real time and unattended, optimising their operations and providing new value-added services to their customers.

Thanks to the use of the information currently provided by the different means of transport, it is possible to analyse optimal routes, reduce fuel consumption, improve delivery times, etc. Given the current competitiveness in the transport sector, with many platforms competing among different business models (from traditional logistic platforms to new social media-based consumption formulas), technology becomes a differentiating factor. It is particularly important to use the information beyond the well-known online shopping options and to monitor the order or journey made. Using the information available, it is possible to reduce the cost of operations through, for example, predictive maintenance of the vehicle fleet or calculating the optimal travel speed to reduce fuel consumption, repair costs and waiting times, weather analysis to avoid particularly important disruptive situations for air and sea transport, or reducing downtime of ships and aircraft awaiting access to the destination, etc.

There are many different solutions and the technology to be used is diverse. Babel can advise you on the digital transformation of your business, taking advantage of the information available, which is sometimes unexploited, through quality consultancy services and the use of the best technological solutions.

Multi-platform development and UX

The absolute consolidation of the Internet as a sales channel has made this the main sales channel in many niches of the transport sector, especially in passenger transport. It is therefore essential for companies to prioritise e-commerce, providing it with substantial budgetary items to allow for the latest technologies to be incorporated in order to meet the demand for information and the purchasing and ticket management operations by passengers.

In the case of Babel, it has accompanied ALSA over the past 12 years in the defining of its e-commerce strategy, developing the different information and sales channels for the company’s products (bus tickets, car hire with driver, services for companies, etc.), breaking sales records year after year and, more importantly, making digital channels more important than traditional sales channels.

To this end, Babel has integrated a multidisciplinary team of people into ALSA who work permanently applying agile models, conceptualisation, technological consultancy and in-depth knowledge of the sector, for the evolutionary maintenance and technological observation, in order to remain at the forefront and anticipate future challenges through the more efficient application of new digital technologies: chatbox, robotisation, artificial intelligence, GPS, learning machine, etc.


Agile service
At Babel we assist our clients in the agile transformation process in their organisations. These changes usually begin with the implementation of agile processes in the development teams and work alongside each other to extend this culture to the business area to ensure they work in an aligned manner. The fundamental goals pursued by this change are to improve quality and reduce development time, reduce the time required to bring to market the most important characteristics of the project, and assist in the implementation of agile processes in working teams for cultural change in the business area.




Santiago de Chile



Costa Rica

Heredia, San Pablo




Ciudad de Guatemala




México City


Panamá City


Ilha Terceira (Azores)


Santo Domingo