Industry and retail

Industry and retail

The flexibility in adapting organisations to each situation in line with the market demand and the trends affecting each product or service has become a key factor in the success of industry.

Industry (in any sector) is undergoing a revolution thanks to the combination of several technologies taking it to the next level. In previous revolutions, there was a trigger effect behind industry (the steam engine introduced mechanical power, electricity made mass production possible, and computers provided automation), and in this fourth revolution this trigger is data.

On 3 continents

accompanying our customers

+ 100 factories

receive our support

+3500 stores

worldwide using our developments

From production to the end customer: we design projects that will be built by companies of tomorrow

New forms of consumerism. Extremely well informed and demanding consumers who often change their shopping and trading criteria determine both Industry and retail. This issue requires capacities that are primarily based on technology, and in particular on the interconnection of technological contexts on which Industry and retail support their activity.

At Babel we combine our different lines of technological specialisation to provide business solutions for our clients, providing them with all the flexibility and transformation capacity that the current economy requires, and converting investment into added value and additional profit.

We help you reinvent production models and improve the value chain of your business

Based on the Industry & Retail process, knowledge of and experience in which we have accumulated over the years through different organisations, we design services to assist you in the re-engineering and operating of your information systems.

From business process analysis (“as is”) to designing the process more closely aligned with the new reality (“to be”), we propose technological projects that reflect your new requirements.

From the supply chain, through the new paradigms that e-commerce has developed, to product tracking and delivery to the customer or in the store, we have the solutions and experience to ensure your results.

Value proposition

Smart sensorisation

This provides an alignment between information technology and operational technology to implement production and logistics systems capable of responding to the challenges that the economy currently poses to industry.

Combining big data and artificial intelligence, where knowledge of thousands of data sent by devices and automatons are hosted and collected to obtain alerts or make decisions that are often reflected through two-way communications with those devices, leads to another way of implementing processes.

The mainstays of smart sensorisation are the Internet of Things and artificial intelligence, for which BABEL has dedicated lines of research and services.

In terms of price reduction and capacity increase, along with the development of big data and analytics technologies, advances in device and automaton manufacturing suggest rethinking alternatives that were discarded in the past and that might now be profitable.

Conversational virtual assistants

The conversational channel is becoming increasingly prominent. In the relationship with our customers, it enables us to create more comprehensive omnichannel experiences, serving them through asynchronous messaging channels and adapting them to their pace and needs throughout the customer journey. It can also make significant savings in terms of automating support for customers, suppliers or even employees.

Integration architecture in retail

Legacy systems or the traditional ERPs of head offices must coexist alongside increasingly disruptive needs in stores or with the new logistics paradigms imposed by e-commerce, which in turn must be coordinated with the network of stores.

It is necessary to have all stock online, have a centralised view of the customer, and increase the integration of suppliers and logistics operators.

The correct orchestration of all information systems requires effective and reliable integration, adapted to the requirements of the major critical mission systems.

Proposing integration solutions of these characteristics requires experience, thorough knowledge of the integration technologies available in industry, and a method adapted to this pattern of applications, for implementation and to assist in production. At BABEL we have over 10 years of experience helping to design solutions in this context and supporting them when they go into production.

Predictive market model

Retail is at a key transformation time where the different players must be able to invest in the right technology to make the most of their strategies in order to survive and boost their sales.

Predictive analysis involves the use of data, statistical algorithms, and machine learning techniques to identify the probability of future results based on historical data. The goal is to go beyond knowing what has happened to provide a better assessment of what will happen in the future. That is why the use of predictive models provides companies with a more sophisticated level of responses in relation to their current and potential customers, their range of products based on correct customer segmentation or even on the best location for opening a new point of sale, providing them with a combination of pieces of information focusing on trend forecasts. This leads to specific actions that support the defining of your business strategy with greater guarantees of success.

In this regard, Babel has solutions and predictive models based on behaviour, purchasing propensity, and collaborative filtering for direct and cross-selling recommendations that offer guarantees of success for any company in the retail sector.

Logistics and distribution

At Babel we have in-depth knowledge of the logistics and distribution sector and put it at the service of our customers, driving the transformation of their businesses from key areas. These include the implementation of global warehouse management solutions, together with the generation of added value in specific areas of transport processes (Planning, route optimisation, fleet management, etc.) as well as in the area of balanced production and demand management (optimum stock).

We use smart logistics models tailored to each organisation to optimise operating times and costs in detail, anticipating customer needs through predictive analytics and actively managing supplier relationships to maximise supply chain value.

Data Analysis

The mass sensorisation of factories, the integration of external data sources into the analytical value chain (especially unstructured ones), and the need to quickly process information for real-time decision-making make it essential in today’s connected industry to use techniques and tools in the field of advanced analytics and big data, as well as the use of algorithms and artificial intelligence, and machine learning models for their analysis.

At Babel we are experts in the defining and implementation of analytical business platforms and architectures for industry, using the power and flexibility offered by cloud computing solutions, and with a business perspective in close alignment with the corporate objectives of organisations.

Digital twins

Synchronisation between the digital and physical world now helps us understand our own businesses much better. At Babel we offer our clients the skills to guarantee this synchronisation between the two worlds so that they can simulate/anticipate events. The improvements offered by the digital twin apply for purposes as diverse as predictive maintenance of factory equipment, or to understand and simulate purchasing behaviour in our physical stores. Monitoring our assets and defining a twin context to the real world will be key in maximising the performance of modules for real-time data intake or machine learning. Reducing cost by performing operations and simulations in the virtual context will lead to a more competitive advances for our clients in comparison with their competitors.

Industrial cybersecurity

Cybersecurity is not just technology, it is not a product, it is an evolving process that is necessary to secure the assets of any company or organisation.

The alignment of operational technology (OT) and IT systems can optimise production, promote innovation, and increase sustainability in the industrial arena. However, it can also increase your vulnerability by introducing new attack vectors, while making security threats in the production environment even more difficult to detect, investigate and correct.

From the point of view of Babel, industrial cybersecurity aims to protect the information handled in OT (Operation Technology) environments in industrial sectors, the systems and devices managing this information (SCADA Servers, Historian Servers, OPC Servers, PLC, RTU, DCS, etc.), and the (generally critical) infrastructures that host these systems.

Babel has a catalogue of services to analyse the specific case of each organisation in line with perceived needs, multiplying the protection of its networks, systems and industrial infrastructures, and protecting the value of its clients’ business.


Process transformation

Our Process Centre of Excellence services, in which we have spent over 10 years covering the full life cycle of process management in a large number of IBEX 35 companies, has provided us with experience, methodology and tools to manage them.

Process management and transformation, as the basis for the digitalisation of organisations, requires a new approach in business architecture governance, where process management, operational and financial risk, and the organisation’s own resource architecture, must be fully integrated to assist in operations as a basis for its analysis and its continuous improvement.

Technology platforms to manage this content add value when the assets they manage can be integrated into the other systems and become the true point of knowledge for the entire organisation.

At Babel we are experts in these technology platforms, with a high number of professionals certified in them.

Speeding up time-to-market

Low-code platforms provide companies with a solution that multiplies the possibilities of the development team by delivering solutions in less time than traditional development, providing resistance to obsolescence so that they can always invest in new features. Tools capable of creating mobile solutions with a bespoke user experience enable solutions to be delivered to our clients regardless of the end user, from administration staff to the plant operator.

Augmented and virtual reality

Placing human beings in almost real environments and providing additional information in our every-day lives so that we can combine the real world with the digital world are situations that in the current era go beyond video games or leisure.

Babel includes augmented reality solutions among its services to obtain additional information while working. Our aim is to optimise tasks, reduce errors and, in short, provide workers with the data required at all times. Data-driven decision-making is proven to increase equipment productivity. Human beings remain at the heart of operations, but supported in real time by digital solutions that multiply their capabilities.

Training in complex and high-cost tasks, whether due to the material involved or the need for displacement or the absence of similar contexts, are also actions that we can offer our clients thanks to virtual reality. Digital experiences with a reality-like outcome enable us to reduce costs and find greater employee readiness for companies by being able to experience situations without having to wait for those situations to become real.




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