TRENDS

Tech for Good. The space where our experts and market leaders sit together to talk about how to promote the use of technology in the service of the common good.

Babel is a multinational technology consulting firm specialized in applying its services and technological knowledge to the digital acceleration processes of its clients, large companies and public organizations, 3,200 highly qualified professionals distributed in 10 countries.

Spanish version

Interview with...

DAVID MARIMÓN
VP, CIO Iberia Coca Cola Europacific Partners & IT Head Customer Service & Supply Chain

SERGIO MERCHÁN
IT Director at Iberdrola

MIGUEL GONZÁLEZ
Area Vice President Southern Europe & LATAM de la plataforma Appian

Interview

David Marimón

VP, CIO Iberia Coca Cola Europacific Partners & IT Head Customer Service & Supply Chain

"One of the top 3 priorities for CEOs is investment in technology, but many of them recognise it as a tremendous challenge".

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Editorial

In the next ten years it is expected that technological progress will be greater than what we have experienced in the last hundred years

This year 2022 is proving to be a time of huge changes for everyone, in social terms and economically, culturally and, in general, in all aspects we observe. Babel cannot remain unaffected by these changes and so we must adapt in all areas of action in order to continue to bring the greatest possible value to all our interlocutors.

In the professional field, and with a major impact on the social sphere, one of the major changes has probably been the implementation of remote working in a large part of the professional sectors where the activity does not require a physical presence, no longer as a possibility but as a reality to which all of us (businesses and professionals)...

Interview

Sergio Merchán

IT Director at Iberdrola

"The energy transition has entailed significant investment in new technologies".

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Interview

Miguel González

Area Vice President Southern Europe & LATAM of the Appian Platform

"We have to adapt the needs of organisations and people's jobs to Artificial Intelligence because it is coming"

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Interview

Juan Cumbrado

Innovation Director at MAPFRE Spain

“We are at a point where technology has grown and there has been a shift in some of the technology trends exponentially and the way people relate, work and live is different. That whole relationship with consumption has changed as well.”

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Trends

Why are companies failing to implement business agility?

This is the green hour

Technology that empowers people

Digital solutions for a fitter and healthier society

Trends

The humanistic technology of talent

Talent in the tech world is the most sought-after asset for organisations. Attracting, creating and retaining the best professionals is a problem we all want to solve, and it is up to businesses how far we apply humanist technology to achieve it.

Humanist technology is defined as an ideological philosophy or current focused on the double standards thrown up by ethics and digital innovation. Back in 1958, in a conference at London’s Institute of Metals, Sir Eric Ashby argued that the generators of technical development must be responsible for solving the problems caused by such...

Threat Intelligence

New challenges and hybrid threats that place any organisation’s cybersecurity at risk have resulted from the rise of digitisation. The current situation is marked by the rise of cyberattacks and an increase in their danger and sophistication.

According to figures from the National Cryptology Centre (CCN), a total of 82,530 incidents were detected in public bodies in 2020, of which 7,000 were categorised as being "very" dangerous, doubling the previous year’s figure. In 2021 the National Cybersecurity Institute (INCIBE), at its Security Incident Response Centre,...

Towards sustainable finance: there will have to be a path

There are realities beyond our control that have a high impact on our lives and therefore on society. Climate change is one of those consequences, which we have been dealing with through sustainability from a financial perspective.

If we review a bit of history, the origin of ethical investment is in the United States, where after the Vietnam war students demanded - for the first time - that universities and companies halt their military spending. In the late 1990s, sustainable investment was a fact and the Dow Jones Index decided to launch the DJSI (Dow Jones...