{"id":1161386,"date":"2026-06-25T10:17:38","date_gmt":"2026-06-25T09:17:38","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1161386"},"modified":"2026-06-25T10:23:07","modified_gmt":"2026-06-25T09:23:07","slug":"como-esta-a-evoluir-o-acesso-ao-credito-num-mercado-cada-vez-mais-digital-e-exigente","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/pt-pt\/media\/tendencias\/como-esta-a-evoluir-o-acesso-ao-credito-num-mercado-cada-vez-mais-digital-e-exigente\/","title":{"rendered":"Como est\u00e1 a evoluir o acesso ao cr\u00e9dito num mercado cada vez mais digital e exigente?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b054d900680e7726dd49dacbe86aed6f\">25\/06\/2026<\/p>\n\n\n\n<p>Entrevista com Rui Lopes, CEO da Simplefy<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tech for Good: Como est\u00e1 a evoluir o acesso ao cr\u00e9dito num mercado cada vez mais digital e exigente?\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/Q1gT0qMIjI0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/babelgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Neste epis\u00f3dio do Tech For Good, exploramos a evolu\u00e7\u00e3o do setor da intermedia\u00e7\u00e3o de cr\u00e9dito numa conversa com Rui Lopes, CEO da Simplefy.<\/p>\n\n\n\n<p>Num mercado financeiro em constante transforma\u00e7\u00e3o, impulsionado pela digitaliza\u00e7\u00e3o e pela crescente exig\u00eancia dos consumidores, as organiza\u00e7\u00f5es enfrentam o desafio de tornar o acesso ao cr\u00e9dito mais simples, transparente e eficiente. Mas, para a Simplefy,&nbsp;a Comunidade de Intermedi\u00e1rios de Cr\u00e9dito, em Portugal,&nbsp;a inova\u00e7\u00e3o s\u00f3 faz sentido quando contribui para melhorar a vida das pessoas.<\/p>\n\n\n\n<p>Ao longo da conversa, s\u00e3o abordados alguns dos principais desafios do setor, desde a literacia financeira \u00e0 confian\u00e7a dos consumidores, passando pela necessidade de simplificar processos tradicionalmente complexos sem perder o elemento humano. A tecnologia surge como um facilitador, permitindo criar experi\u00eancias mais intuitivas, personalizadas e centradas nas necessidades de cada cliente.<\/p>\n\n\n\n<p>Com a participa\u00e7\u00e3o de Hugo Cordeiro, Diretor de Tecnologias Exponenciais da Babel, este epis\u00f3dio explora tamb\u00e9m a forma como tecnologias emergentes, incluindo a intelig\u00eancia artificial, podem apoiar a tomada de decis\u00e3o e aumentar a efici\u00eancia dos servi\u00e7os financeiros, sempre com um objetivo claro: colocar a tecnologia ao servi\u00e7o das pessoas.<\/p>\n\n\n\n<p>Uma reflex\u00e3o sobre inova\u00e7\u00e3o, proximidade e o futuro do acesso ao cr\u00e9dito.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Os protagonistas<\/strong><\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2026\/06\/Rui-Bio.jpg\" alt=\"\" class=\"wp-image-1162827\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Rui Lopes<\/strong><\/p>\n\n\n\n<p>CEO<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/rui-amaral-lopes\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/bernardo-seixas-\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2026\/04\/hugo-bio.jpg\" alt=\"\" class=\"wp-image-1093407\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Hugo Cordeiro<\/strong><\/p>\n\n\n\n<p>Diretor de Tecnologias Exponenciais<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1273c50c9aa634cbc0919161bc223af1\"><a href=\"https:\/\/www.linkedin.com\/in\/hugo-cordeiro-8270387\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/hugo-cordeiro-8270387\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Rui Lopes<\/h4>\n<p>CEO da <b><font color=\"#f39433\">Simplefy<\/font><\/b>.<br \/>\n<br \/><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">25\/06\/2026<\/p>\n","protected":false},"featured_media":1162823,"parent":0,"menu_order":5,"template":"","class_list":["post-1161386","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1161386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":8,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1161386\/revisions"}],"predecessor-version":[{"id":1162862,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1161386\/revisions\/1162862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/1162823"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1161386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}