{"id":1044304,"date":"2025-10-13T17:36:08","date_gmt":"2025-10-13T15:36:08","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1044304"},"modified":"2025-10-28T17:58:42","modified_gmt":"2025-10-28T15:58:42","slug":"as-chaves-do-futuro-no-setor-de-seguros","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/pt-pt\/media\/tendencias\/as-chaves-do-futuro-no-setor-de-seguros\/","title":{"rendered":"As chaves do futuro no setor de seguros"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>16\/11\/2023<\/p>\n\n\n\n<p>Entrevista com <strong>Juan Cumbrado<\/strong>, Diretor de Inova\u00e7\u00e3o da <strong>MAPFRE Espanha<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Las claves del futuro en el sector seguros con MAPFRE\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/gJJWle0EoNA?start=51&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p>Fal\u00e1mos sobre os novos desafios a que o setor tem de se adaptar devido ao crescimento exponencial das tecnologias. A casa, a mobilidade e a sa\u00fade transformaram-se para os segurados com a mudan\u00e7a dos h\u00e1bitos na forma como nos relacionamos e convivemos com as novas tend\u00eancias \u2014 algo que tamb\u00e9m impacta o consumo.<\/p>\n\n\n\n<p>A IA est\u00e1 cada vez mais presente nas nossas vidas, embora ainda tenha um longo caminho a percorrer, e a hiperpersonaliza\u00e7\u00e3o dos clientes exige um tratamento dos dados flex\u00edvel e adaptado \u00e0 constante evolu\u00e7\u00e3o do p\u00fablico-alvo. Tudo aponta para um novo modelo de seguro agregado, em que todos os servi\u00e7os se centralizam num \u00fanico produto.<\/p>\n\n\n\n<p>Estar\u00e1 o setor segurador preparado para todas estas mudan\u00e7as ou precisar\u00e1 de tempo para observar como respondem os restantes setores e, assim, implementar as melhores pr\u00e1ticas?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>Os protagonistas<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/Juan-Cumbrado1.webp\" alt=\"\" class=\"wp-image-1044314\" style=\"width:215px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>Juan Cumbrado<\/strong><\/strong><\/p>\n\n\n\n<p>Diretor de Inova\u00e7\u00e3o da MAPFRE Espanha<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cumbrado\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/Jose-de-Ramon1-1.webp\" alt=\"\" class=\"wp-image-1044120\" style=\"width:212px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Jose de Ram\u00f3n<\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director Babel<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Juan Cumbrado<\/h4>\n<p>Diretor de Inova\u00e7\u00e3o<b><font color=\"#f39433\"> MAPFRE Espanha<\/font>.<\/b><\/p>\n<p><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">16\/11\/2023<\/p>\n","protected":false},"featured_media":1044318,"parent":0,"menu_order":1,"template":"","class_list":["post-1044304","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":3,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044304\/revisions"}],"predecessor-version":[{"id":1044335,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044304\/revisions\/1044335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/1044318"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1044304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}