{"id":1044213,"date":"2025-10-13T17:37:35","date_gmt":"2025-10-13T15:37:35","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1044213"},"modified":"2025-10-13T17:37:35","modified_gmt":"2025-10-13T15:37:35","slug":"o-futuro-do-retalho-a-inovacao-sustentavel-da-coca-cola","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/pt-pt\/media\/tendencias\/o-futuro-do-retalho-a-inovacao-sustentavel-da-coca-cola\/","title":{"rendered":"O futuro do retalho: A inova\u00e7\u00e3o sustent\u00e1vel da Coca-Cola"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>03\/04\/2024<\/p>\n\n\n\n<p>Entrevista com <strong>David Marim\u00f3n, <\/strong>VP, CIO Iberia<strong> Coca-Cola <\/strong>Europacific Partners &amp; IT Head Customer Service &amp; Supply Chain<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Coca-Cola y el futuro del retail: la innovaci\u00f3n sostenible\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/CwEJw2JXrnc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p>Para a Coca-Cola, a sustentabilidade \u00e9 algo intr\u00ednseco ao seu ADN \u2014 algo que David deixa muito claro com os v\u00e1rios projetos em curso.<br>A ind\u00fastria do retalho tem estado historicamente na vanguarda da tecnologia, mesmo hoje, numa altura em que a mudan\u00e7a \u00e9 mais exponencial do que nunca.<br>Um dos seus maiores desafios \u00e9 atingir a neutralidade carb\u00f3nica at\u00e9 2040 \u2014 um objetivo para o qual j\u00e1 est\u00e3o a ser adotadas medidas que seriam impens\u00e1veis sem tecnologia.<br>O ritmo acelerado da mudan\u00e7a tecnol\u00f3gica traz transforma\u00e7\u00f5es estruturais \u00e0s corpora\u00e7\u00f5es, e uma das mais importantes \u00e9 o <em>upskilling<\/em> dos colaboradores.<br>Um exemplo claro disto \u00e9 a Intelig\u00eancia Artificial, que nos fornece um volume de informa\u00e7\u00e3o sem precedentes.<br>Gra\u00e7as a isso, est\u00e3o a ser alcan\u00e7ados marcos como a aproxima\u00e7\u00e3o ao consumidor ou a preven\u00e7\u00e3o de acidentes na linha de produ\u00e7\u00e3o.<br>A revolu\u00e7\u00e3o no consumo de \u00e1gua \u2014 atrav\u00e9s de medidas transversais que envolvem agricultores e maquinaria \u2014 e a implementa\u00e7\u00e3o de sensores para otimizar a energia nas f\u00e1bricas s\u00e3o apenas algumas das a\u00e7\u00f5es vitais para o planeta.<br>Falamos sobre isto e muito mais neste epis\u00f3dio de <em>Tech for Good<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>Os protagonistas<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/DAVID-BIO1.webp\" alt=\"\" class=\"wp-image-1044220\" style=\"width:215px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>David Marim\u00f3m<\/strong><\/strong><\/p>\n\n\n\n<p>VP, CIO Iberia Coca-Cola Europacific Partners<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/david-marimon-208a595\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/Jose-de-Ramon1-1.webp\" alt=\"\" class=\"wp-image-1044120\" style=\"width:212px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Jose de Ram\u00f3n<\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director Babel<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">David Marim\u00f3n<\/h4>\n<p>VP, CIO Iberia Coca-Cola Europacific Partners <b><font color=\"#f39433\">Coca-Cola<\/font>.<\/b><\/p>\n<p><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">03\/04\/2024<\/p>\n","protected":false},"featured_media":1044216,"parent":0,"menu_order":1,"template":"","class_list":["post-1044213","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":4,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044213\/revisions"}],"predecessor-version":[{"id":1044330,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044213\/revisions\/1044330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/1044216"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1044213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}