{"id":1044130,"date":"2025-10-13T17:36:19","date_gmt":"2025-10-13T15:36:19","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1044130"},"modified":"2025-10-13T17:36:20","modified_gmt":"2025-10-13T15:36:20","slug":"hiperpersonalizacao-e-o-viajante-do-futuro","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/pt-pt\/media\/tendencias\/hiperpersonalizacao-e-o-viajante-do-futuro\/","title":{"rendered":"Hiperpersonaliza\u00e7\u00e3o e o viajante do futuro"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>18\/06\/2024<\/p>\n\n\n\n<p>Entrevista com<strong><strong> Santiago Franco<\/strong><\/strong>, CIO na <strong><strong>Amadeus<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AMADEUS | La hiperpersonalizaci\u00f3n y el viajero del futuro\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/dSuTlFDZn38?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p>Santiago Franco, CIO da Amadeus, partilha a sua vis\u00e3o sobre o viajante do futuro.<br>A hiperpersonaliza\u00e7\u00e3o, al\u00e9m de criar filtros cada vez mais precisos nas reservas, tamb\u00e9m ajuda a reduzir a fric\u00e7\u00e3o durante a viagem.<br>Todos viajamos, como diz Santiago, e todos gostamos que as coisas corram bem.<br>Solu\u00e7\u00f5es como a tecnologia <em>touchless<\/em> j\u00e1 est\u00e3o a facilitar a intera\u00e7\u00e3o com os viajantes atrav\u00e9s da biometria facial.<br>Os assistentes virtuais s\u00e3o uma solu\u00e7\u00e3o imediata para problemas que possam surgir \u2014 seja com voos, hot\u00e9is ou outras experi\u00eancias de viagem.<br>Esta agilidade \u00e9 a tend\u00eancia para a qual estamos a caminhar, gra\u00e7as \u00e0 evolu\u00e7\u00e3o da IA.<br>O perfil do n\u00f3mada digital espalhou-se desde a pandemia, e hoje em dia cada vez mais pessoas trabalham remotamente; em alguns pa\u00edses, chegam mesmo a ser oferecidos incentivos.<br>A tecnologia ultrapassou a velocidade de adapta\u00e7\u00e3o das empresas, e enfrentamos agora um momento de incerteza.<br>Todos estes temas s\u00e3o abordados nesta nova entrevista da s\u00e9rie <em>Tech for Good<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>Os protagonistas<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/bio-1.webp\" alt=\"\" class=\"wp-image-1044132\" style=\"width:215px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>Santiago Franco<\/strong><\/strong><\/p>\n\n\n\n<p>CIO Amadeus<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/santiago-franco-65014311\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/10\/Jose-de-Ramon1-1.webp\" alt=\"\" class=\"wp-image-1044120\" style=\"width:212px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Jose de Ram\u00f3n<\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director Babel<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Santiago Franco<\/h4>\n<p>CIO <b><font color=\"#f39433\">Amadeus<\/font>.<\/b><\/p>\n<p><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">18\/06\/2024<\/p>\n","protected":false},"featured_media":1044136,"parent":0,"menu_order":1,"template":"","class_list":["post-1044130","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":4,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044130\/revisions"}],"predecessor-version":[{"id":1044326,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1044130\/revisions\/1044326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/1044136"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1044130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}