{"id":1031674,"date":"2025-06-30T13:18:21","date_gmt":"2025-06-30T11:18:21","guid":{"rendered":"https:\/\/babelgroup.com\/media\/tendencias\/diversidad-ia-en-el-futuro-de-la-banca\/"},"modified":"2025-09-03T17:31:09","modified_gmt":"2025-09-03T15:31:09","slug":"a-diversidade-e-a-ia-no-futuro-da-banca","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/pt-pt\/media\/tendencias\/a-diversidade-e-a-ia-no-futuro-da-banca\/","title":{"rendered":"A diversidade e a IA no futuro da banca"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>30\/06\/2025<\/p>\n\n\n\n<p>Entrevista com <strong><a href=\"https:\/\/www.linkedin.com\/in\/rociolopezvalladolid\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\">Roc\u00edo L\u00f3pez<\/a>, CIO <strong>Espanha e Portugal no ING<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tech for Good: A diversidade e a IA no futuro da banca\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/G0Ms4lAWZi8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p>A transforma\u00e7\u00e3o do setor financeiro n\u00e3o pode ser compreendida hoje sem a intelig\u00eancia artificial. A miss\u00e3o \u00e9 integr\u00e1-la a partir de <strong>uma vis\u00e3o pr\u00e1tica e respons\u00e1vel,<\/strong> sem perder o papel fundamental do julgamento cr\u00edtico humano. Ferramentas como a IA generativa tornam-se, assim, aliadas para simplificar processos e oferecer experi\u00eancias mais personalizadas.<\/p>\n\n\n\n<p>O verdadeiro valor diferencial vem da combina\u00e7\u00e3o dessa tecnologia com <strong>equipas diversificadas,<\/strong> algo que impulsiona uma inova\u00e7\u00e3o mais pr\u00f3xima da realidade dos clientes e permite criar solu\u00e7\u00f5es inclusivas, adaptadas a perfis e gera\u00e7\u00f5es cada vez mais amplos.<\/p>\n\n\n\n<p>Al\u00e9m disso, essa diversidade tamb\u00e9m \u00e9 trabalhada desde a base. Iniciativas como <em>Leonas InTech<\/em> promovem as voca\u00e7\u00f5es tecnol\u00f3gicas entre meninas e jovens, contribuindo para diminuir a desigualdade de g\u00e9nero num setor onde as mulheres continuam a ter pouca representatividade. O compromisso do ING vai al\u00e9m do t\u00e9cnico: procura <strong>mudar o modelo a partir de dentro.<\/strong><\/p>\n\n\n\n<p>A banca do futuro n\u00e3o ser\u00e1 apenas digital, ser\u00e1 tamb\u00e9m mais humana, inclusiva e sustent\u00e1vel. E isso implica assumir <strong>novos desafios: <\/strong>garantir a seguran\u00e7a em ambientes complexos, adaptar-se a novos h\u00e1bitos financeiros e liderar com prop\u00f3sito num ambiente onde a tecnologia evolui a uma velocidade vertiginosa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>As protagonistas<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/06\/ROCIO-LOPEZ-BIO.jpg\" alt=\"\" class=\"wp-image-1027647\" style=\"width:215px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>Roc\u00edo L\u00f3pez<\/strong><\/strong><\/p>\n\n\n\n<p>CIO Espanha e Portugal<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/rociolopezvalladolid\/?originalSubdomain=es\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/06\/MARGA-BIO.jpg\" alt=\"\" class=\"wp-image-1027651\" style=\"width:212px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Marga Garc\u00eda<\/strong><\/p>\n\n\n\n<p>Head of Banking<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/margagarciaaguilaadvisorestrategiaytecnologia\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Roc\u00edo L\u00f3pez<\/h4>\n<p> CIO Espanha e Portugal no <b><font color=\"#f39433\">ING<\/font>.<\/b><\/p>\n<p><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">30\/06\/2025<\/p>\n","protected":false},"featured_media":1027903,"parent":0,"menu_order":1,"template":"","class_list":["post-1031674","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1031674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":7,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1031674\/revisions"}],"predecessor-version":[{"id":1032811,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/babel-trends\/1031674\/revisions\/1032811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/1027903"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1031674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}