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Generative Artificial Intelligence (Generative AI) is transforming the way businesses and their workers operate and interact. Business Reinvention is a way to address digital transformation and the adoption of emerging technologies. As organisations seek to optimise their operations and adapt to an ever-changing business environment, traditional functions are being reinvented with new players and AI-based technologies.

The impact of Generative AI in Business with the acquisition and use of highly trained algorithms and models can generate original content such as images, music, text or even business plans. Its impact on business is profound and diverse. Some of these exponential technologies that we are using Generative AI are changing the way we work and capitalise on technologies.

With Generative AI there is a reinvention of business creativity and productivity. Generative AI enables unparalleled creativity accessible to all by generating unique and personalised content in a simple way. Users can have virtual assistants that process, analyse and use information in seconds, improving human productivity.