{"id":22145,"date":"2023-11-16T09:10:21","date_gmt":"2023-11-16T07:10:21","guid":{"rendered":"https:\/\/babelgroup.com\/media\/tendencias\/las-claves-del-futuro-en-el-sector-seguros\/"},"modified":"2025-09-29T08:54:47","modified_gmt":"2025-09-29T06:54:47","slug":"las-claves-del-futuro-en-el-sector-seguros","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/en\/media\/tendencias\/las-claves-del-futuro-en-el-sector-seguros\/","title":{"rendered":"The keys to the future in the insurance sector"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>16\/11\/2023<\/p>\n\n\n\n<p>Interview with <strong>Juan Cumbrado<\/strong>, Innovation Director of <strong>MAPFRE <\/strong>Spain<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Las claves del futuro en el sector seguros con MAPFRE\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/gJJWle0EoNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We talk about the<strong>&nbsp;new challenges<\/strong>&nbsp;that the sector has to adapt&nbsp;due to the exponential growth of technologies. Home, mobility and health have changed for policyholders with the&nbsp;<strong>transformation of habits<\/strong>&nbsp;when it comes to relating and living with new trends, something that also affects consumption.<br>&nbsp;<br><strong>AI&nbsp;<\/strong>is increasingly present in our lives&nbsp;although it has a long way to go and the&nbsp;<strong>hyper-personalization<\/strong>&nbsp;of customers requires flexible data processing adapted to the constant change of the target. Everything points to a&nbsp;<strong>new aggregate insurance model&nbsp;<\/strong>in which all services are centralized in a single product.<br>&nbsp;<br>Is the insurance sector prepared for all these changes or does it need time to see how the rest of the sectors respond and thus implement good practices?\u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>The protagonists<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2024\/04\/Juan-Cumbrado1.jpg\" alt=\"\" class=\"wp-image-16102\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>Juan Cumbrado<\/strong><\/strong><\/p>\n\n\n\n<p>Innovation Director en MAPFRE Espa\u00f1a<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cumbrado\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2024\/04\/Jose-de-Ramon1.jpg\" alt=\"\" class=\"wp-image-16043\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Jose de Ram\u00f3n<\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director en Babel<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Juan Cumbrado<\/h4>\n<p>Innovation Director at <b><font color=\"#f39433\">MAPFRE <\/font><\/b>Espa\u00f1a.<br \/>\n<br \/>\n<\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">16\/11\/2023<\/p>\n","protected":false},"featured_media":1021614,"parent":0,"menu_order":1,"template":"","class_list":["post-22145","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":14,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22145\/revisions"}],"predecessor-version":[{"id":1031766,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22145\/revisions\/1031766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media\/1021614"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=22145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}