{"id":22136,"date":"2024-04-03T08:53:20","date_gmt":"2024-04-03T06:53:20","guid":{"rendered":"https:\/\/babelgroup.com\/media\/tendencias\/el-futuro-del-retail-la-innovacion-sostenible-de-coca-cola\/"},"modified":"2025-09-29T09:21:45","modified_gmt":"2025-09-29T07:21:45","slug":"el-futuro-del-retail-la-innovacion-sostenible-de-coca-cola","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/en\/media\/tendencias\/el-futuro-del-retail-la-innovacion-sostenible-de-coca-cola\/","title":{"rendered":"The future of retail: Coca-Cola&#8217;s sustainable innovation"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>Interview with <strong>David Marim\u00f3n<\/strong>, VP, CIO Iberia <strong>Coca Cola<\/strong> Europacific Partners &amp; IT Head Customer Service &amp; Supply Chain<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Coca-Cola y el futuro del retail: la innovaci\u00f3n sostenible\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/CwEJw2JXrnc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/babelgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">For Coca Cola,&nbsp;<strong>sustainability is something that is in their DNA,<\/strong>&nbsp;something that David makes very clear to us with several projects they are currently involved in. The retail industry has historically been at the forefront of technology, even today where changes are more exponential than ever.<br><br>One of their most important challenges is&nbsp;<strong>to be carbon neutral by 2040,<\/strong>&nbsp;a goal for which they are already taking steps that would be unthinkable without technology. Such frenetic changes in technology imply structural changes in corporations, one of the most important of which is employee training.<br><br>A clear example of this is Artificial Intelligence, which provides us with&nbsp;<strong>an unprecedented volume of information.<\/strong>&nbsp;Thanks to this, milestones are achieved such as getting closer to consumers or preventing accidents in the production chain.<br><br>The revolution in water consumption through transversal measures for farmers and machinery or the implementation of sensors to optimise energy in factories are some of the vital actions for the planet. We tell you about this and much more in this new Tech for Good.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong>The protagonists<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2024\/04\/DAVID-BIO1.jpg\" alt=\"\" class=\"wp-image-16064\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>David Marim\u00f3n<\/strong><\/p>\n\n\n\n<p>VP, CIO Iberia Coca Cola Europacific Partners<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/david-marimon-208a595\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2024\/04\/Jose-de-Ramon1.jpg\" alt=\"\" class=\"wp-image-16043\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Jose de Ram\u00f3n<\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director at Babel<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">David Marim\u00f3n<\/h4>\n<p>VP, CIO Iberia <b><font color=\"#f39433\">Coca Cola<\/font><\/b> Europacific Partners &amp; IT Head Customer Service &amp; Supply Chain.<br \/>\n<br \/><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">03\/04\/2024<\/p>\n","protected":false},"featured_media":1021638,"parent":0,"menu_order":4,"template":"","class_list":["post-22136","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":11,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22136\/revisions"}],"predecessor-version":[{"id":1035363,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/22136\/revisions\/1035363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media\/1021638"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=22136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}