{"id":1083109,"date":"2026-04-07T08:42:16","date_gmt":"2026-04-07T07:42:16","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1083109"},"modified":"2026-04-07T08:42:16","modified_gmt":"2026-04-07T07:42:16","slug":"technology-ai-and-credibility-key-factors-in-the-future-of-journalism","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/en\/media\/tendencias\/technology-ai-and-credibility-key-factors-in-the-future-of-journalism\/","title":{"rendered":"Technology, AI and credibility: key factors in the future of journalism"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-40daaf913069cbc89b44241d07945c6c\">06\/04\/2026<\/p>\n\n\n\n<p>Interview with <strong><a href=\"https:\/\/www.linkedin.com\/in\/rub%C3%A9n-esteller-b62ba612\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/rub%C3%A9n-esteller-b62ba612\/\" target=\"_blank\" rel=\"noopener\">Rub\u00e9n Esteller<\/a><\/strong>, Deputy Editor of <strong>elEconomista<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tech for Good: Tecnolog\u00eda, IA y credibilidad, claves en el futuro del periodismo\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/HzylyYdwGpQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/babelgroup.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The transformation of the media goes beyond simply incorporating technology: it involves redefining how information is delivered in a fully digital environment. Consumption habits have evolved towards more immediate formats such as <strong>video<\/strong> or <strong>podcasts<\/strong>, forcing media organizations to adapt without losing their main purpose: to provide <strong>useful, relevant information with real impact<\/strong> in the daily lives of readers.<\/p>\n\n\n\n<p>In this context, <strong>credibility<\/strong> becomes a differentiating factor. In the face of information overload and <strong>fake news<\/strong>, established media reinforce their role as guarantors of <strong>truthful and verified information<\/strong>. <strong>Editorial rigor<\/strong> and the <strong>reader\u2019s critical thinking<\/strong> are key to distinguishing information quality in an increasingly saturated environment.<\/p>\n\n\n\n<p><strong>Artificial intelligence<\/strong>, far from being a threat, acts as an ally to improve efficiency and optimize processes. It allows for <strong>task automation<\/strong>, the creation of new formats, and the expansion of content reach, as long as it is used without compromising <strong>journalistic judgment<\/strong>.<\/p>\n\n\n\n<p>The future of journalism will be <strong>digital, agile, and technology-driven<\/strong>, but it will still depend on one essential element: <strong>trust<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>The protagonists<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2026\/04\/bio-ruben.jpg\" alt=\"\" class=\"wp-image-1083091\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Rub\u00e9n Esteller<\/strong><\/p>\n\n\n\n<p>Deputy Editor at elEconomista<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8f3c14018d3f1efb9f7d7d2b4b0c51fc\"><a href=\"https:\/\/www.linkedin.com\/in\/rub%C3%A9n-esteller-b62ba612\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/rub%C3%A9n-esteller-b62ba612\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2026\/04\/Ana-Bio.jpg\" alt=\"\" class=\"wp-image-1083095\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Ana Velilla<\/strong><\/p>\n\n\n\n<p>Chief Marketing Officer<a href=\"https:\/\/www.linkedin.com\/in\/nuria-fuentes-s%C3%A1nchez\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4c065a08d15518faab0602a86cd5c277\"><a href=\"https:\/\/www.linkedin.com\/in\/ana-velilla-191878b\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/ana-velilla-191878b\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Rub\u00e9n Esteller<\/h4>\n<p>Deputy Director at <b><font color=\"#f39433\">elEconomista<\/font><\/b>.<br \/>\n<br \/><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">03\/02\/2026<\/p>\n","protected":false},"featured_media":1083101,"parent":0,"menu_order":5,"template":"","class_list":["post-1083109","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1083109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":2,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1083109\/revisions"}],"predecessor-version":[{"id":1083111,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1083109\/revisions\/1083111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media\/1083101"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=1083109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}