{"id":1035232,"date":"2024-06-18T18:13:05","date_gmt":"2024-06-18T16:13:05","guid":{"rendered":"https:\/\/babelgroup.com\/?post_type=babel-trends&#038;p=1035232"},"modified":"2025-09-29T09:19:19","modified_gmt":"2025-09-29T07:19:19","slug":"hyper-personalization-and-the-traveler-of-the-future","status":"publish","type":"babel-trends","link":"https:\/\/babelgroup.com\/en\/media\/tendencias\/hyper-personalization-and-the-traveler-of-the-future\/","title":{"rendered":"Hyper-personalization and the traveler of the future"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>18\/06\/2024<\/p>\n\n\n\n<p>Interview with <strong><strong><strong>Santiago Franco, CIO at Amadeus<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AMADEUS | La hiperpersonalizaci\u00f3n y el viajero del futuro\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/dSuTlFDZn38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Santiago Franco, CIO of Amadeus, shares his vision of the traveler of the future.<br>Hyper-personalization, in addition to creating increasingly precise filters when booking, also helps reduce friction during the trip.<br>We all travel, as Santiago says, and we all like things to go smoothly.<br>Solutions like touchless technology are already making it easier to interact with travelers through facial biometrics.<\/p>\n\n\n\n<p>Virtual assistants are an instant solution to problems that may arise \u2014 whether with flights, hotels, or other travel experiences.<br>This agility is the trend we are moving toward, thanks to the evolution of AI.<br>The profile of the digital nomad has spread since the pandemic, and nowadays more and more people are working remotely; in some countries, incentives are even being offered.<br>Technology has outpaced the speed at which companies can adapt, and we are now facing a moment of uncertainty.<\/p>\n\n\n\n<p>All of these topics are brought to the table in this Tech for Good interview.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong>The protagonists<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/09\/bio-1.webp\" alt=\"\" class=\"wp-image-1035235\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong>Santiago Franco<\/strong><\/p>\n\n\n\n<p>CIO at Amadeus<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/santiago-franco-65014311\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"212\" height=\"264\" src=\"https:\/\/babelgroup.com\/wp-content\/uploads\/2025\/09\/Jose-de-Ramon1-2.webp\" alt=\"\" class=\"wp-image-1035243\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><strong><strong>Jose de Ram\u00f3n<\/strong><\/strong><\/p>\n\n\n\n<p>Strategic Accounts Director en Babel<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jose-de-ramon-23949810\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<h4 style=\"color: #f39433\">Santiago Franco<\/h4>\n<p>CIO at <b><font color=\"#f39433\">Amadeus<\/font>.<\/b><br \/>\n<br \/><\/br><\/p>\n<p style=\"font-size: 12px;color: #333\">18\/06\/2024<\/p>\n","protected":false},"featured_media":1035239,"parent":0,"menu_order":0,"template":"","class_list":["post-1035232","babel-trends","type-babel-trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1035232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends"}],"about":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/types\/babel-trends"}],"version-history":[{"count":6,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1035232\/revisions"}],"predecessor-version":[{"id":1035361,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/babel-trends\/1035232\/revisions\/1035361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media\/1035239"}],"wp:attachment":[{"href":"https:\/\/babelgroup.com\/en\/wp-json\/wp\/v2\/media?parent=1035232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}