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Digital experience platforms
Digital experience platforms unify omnichannel digital experiences, personalising content and improving interaction
Digital Experience Platforms (DXP) are integrated solutions that enable the creation, management and optimisation of consistent and personalised digital experiences across multiple channels and devices. They facilitate the unification of data, content and processes, improving interaction with users and increasing the efficiency of delivering omnichannel experiences.
How we can help you
In our approach to project development with Digital Experience Platforms (DXP), we differentiate ourselves by offering fully customised solutions that are tailored to the specific needs of each client. While many providers implement standard solutions, we work on a detailed strategy that prioritises the userexperience and the optimisation of every digital touchpoint. We use advanced technologies such as Liferay DXP or Adobe Experience Manager, which allows us to seamlessly integrate systems, data and processes into a single centralised platform.
Furthermore, we focus not only on implementation, but also on long-term scalability and flexibility, ensuring the solutions grow with the business. Our team of digital marketing and technology experts work collaboratively to ensure that each project is aligned with business objectives, generating tangible value and competitive differentiation in the marketplace.
Personalisation
We adapt each project to the specific needs of the client, avoiding standard solutions.
Scalability
Our solutions are designed to grow with the business over the long term.
Technology
We use advanced technologies to integrate systems, data and processes into a centralised platform.
Collaboration
Our team works together to meet the client's objectives.
Advantages Personalisation Technology Scalability Collaboration
Services
Functional definition
Support to the functional team with the objective of aligning the needs of the project.
Architecture and technical design
Definition of the logical and physical architecture necessary for the functional requirements.
Development and testing
Development and testing of all components to be developed adapted to the technology.
Performance analysis and security
Multi-factor system performance analysis and conducting of security tests.
Technical audit
Analysis of portals in production or in advanced stages of development in order to identify areas for improvement.
Liaison with Liferay and Adobe
Management of liaison with technology companies to obtain documentation, licences...
What makes us strong
Expertise
We have a highly experienced team in the implementation of DXP, ensuring quality projects with effective and customised solutions for each client.
Personalised approach
We design customised solutions based on the specific needs and objectives of each client, always prioritising user experience and performance.
Advanced technology
We use Liferay DXP and other leading technologies, ensuring smooth integrations, flexibility and long-term scalability in all our projects.
Agile methodology
We adopt agile approaches to project execution, enabling rapid adaptation to change and efficient delivery without compromising quality.
Interdisciplinary collaboration
Our usability and technology development teams work together to ensure full alignment with business objectives and ensure project success.
Continuous support
We offer technical assistance and ongoing post-implementation consultancy, ensuring continuous improvement and maximum performance of the DXP platform.
Opportunities
Advanced customisation
DXPs offer the opportunity to create highly personalised user experiences, allowing companies to segment and tailor content in real time. This translates into increased relevance for users, which drives engagement and conversion. By leveraging data and behavioural analytics, brands can deliver unique experiences and differentiate themselves in highly competitive markets.
Integrated omnichannel
One of the great opportunities for DXPs is the ability to deliver consistent experiences across multiple channels and devices. Businesses can manage and optimise interactions from a single platform, ensuring that users enjoy a seamless experience, whether on web, mobile or social media. This increases customer loyalty and boosts customer satisfaction.
Scalability and flexibility
DXPs allow companies to grow and adapt as market needs change. The platforms are scalable and flexible, which facilitates the incorporation of new channels or services without the need to rebuild entire systems. This offers a competitive advantage by allowing companies to evolve quickly and respond to emerging demands.
Improved data integration
DXPs centralise and unify data from multiple sources, providing a holistic view of the client. This allows companies to make better decisions, based on more accurate and complete information. Data integration facilitates the creation of more effective and personalised strategies, aligned with user behaviours and preferences.
Marketing automation
With DXPs, companies have the opportunity to automate key marketing processes, such as sending personalised content, notifications and targeted emails. This not only reduces manual effort, but also optimises response time and improves the relevance of campaigns, generating greater impact and efficiency in results.
Why Babel?
+30 expert
programmers and consultants.
+ 10 official
certificates.
7 years
of experience
Clients who trust us
Partners with whom we work
