At Babel, we have been firmly committed for over 15 years to product design and the generation of experiences, including digital analytics, which enables us to measure the behaviour of the people who use digital assets, as well as to optimise digital strategy and improve performance and business. 

Creating, defining and tracking KPIs is essential for making data-driven decisions. We therefore offer analytics services (focusing on marketing and business areas) in order to measure campaign performance and optimise campaigns based on the results obtained. In addition, our service generates value in all aspects of growth marketing, enabling us to identify growth opportunities and take action to make our digital assets more efficient.  

We also help our customers to audit their analytics and GDPR compliance in order to avoid fines of up to €20 million and 4% of the company’s annual turnover.  

We care about data governance, as we believe that it is essential to ensure that the data we collect and analyse is accurate and reliable. For that purpose, we use tagging tools, such as Google Tag Manager, to manage and organise all the tags in our analytics system, reducing the time developers have to spend on implementing the digital measurement solution. The use of labelling tools can save the development team many hours of time and costs compared to a manual implementation. In addition, tag managers help ensure the consistency of data records and enable marketing and communication analytics to be separated from development sprints.