Neuromarketing

We look inside people in order to find success. We complement our work with neuroscience techniques in order to better understand people’s behaviour, finding out about their unconscious responses by measuring biometric signals such as brain activity, heart rate, galvanization and sweating… 

For that purpose, we have a neuromarketing laboratory with state-of-the-art technology (fixed and mobile eye tracking, electroencephalograms, facial expression analysis based on artificial intelligence technology, electrodermal activity meters [GSR – Galvanic Skin Response]) that we use simultaneously and contextualised within an immersive process in order to obtain objective measurements, with a real target public and in real scenarios, enabling us to solve challenges based on people’s unconscious responses

Contact with Babel

Chile

Santiago de Chile

Colombia

Bogotá

Costa Rica

San José, San Pablo

Spain

Barcelona
Madrid
Málaga
Oviedo
Sevilla

Guatemala

Guatemala City

Morocco

Casablanca

México

México City

Panamá

Panamá City

Portugal

Ilha Terceira (Azores)
Lisboa
Proença-a-Nova

Dominican
Republic

Santo Domingo