We look inside people in order to find success. We complement our work with neuroscience techniques in order to better understand people’s behaviour, finding out about their unconscious responses by measuring biometric signals such as brain activity, heart rate, galvanization and sweating… 

For that purpose, we have a neuromarketing laboratory with state-of-the-art technology (fixed and mobile eye tracking, electroencephalograms, facial expression analysis based on artificial intelligence technology, electrodermal activity meters [GSR – Galvanic Skin Response]) that we use simultaneously and contextualised within an immersive process in order to obtain objective measurements, with a real target public and in real scenarios, enabling us to solve challenges based on people’s unconscious responses.