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Neuromarketing
We strive to better understand people's behaviour based on data, and through people's unconscious responses
We look inside people in order to find success. We complement our work with neuroscience devices in order to better understand people’s behaviour, finding out about their unconscious responses by measuring biometric signals such as brain activity, heart rate, galvanization and sweating…
How we can help you
Babel has a neuromarketing laboratory with state-of-the-art technology (fixed and mobile eye tracking, electroencephalograms, facial expression analysis based on artificial intelligence technology, electrodermal activity meters (GSR – Galvanic Skin Response) that we use simultaneously and contextualised within an immersive process in order to obtain objective measurements, with a real target public and in real scenarios, enabling us to validate challenges based on data.
Objective data
We collect data on emotional and unconscious responses to complement quantitative data collection.
Technology
We link causes with effects, applying neuroscience technologies in a simultaneous and contextualised way.
People
We analyse the unconscious part of people, which generates 90% of people's decision making
