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Digital analytics
Analysing behaviour on your digital asset, even without third-party cookies, and making strategic decisions based on data
We configure and establish KPIs to understand your users’ behaviour and optimise your digital strategy.
Reporting data with specialists, working in coordination with development, simultaneously and independently, is vital to obtain accurate data quickly, to make better decisions.
How we can help you
The key to success in the online world lies in digital analytics. With it, you will be able to:
- Find out who your visitors are and what interests them.
- Understand which pages work best and which do not.
- Measure the return on investment (ROI) of your marketing campaigns.
- Make strategic decisions based on data.
Server side tracking
Measurement without third-party cookies. Collection of data on users and their interactions with the site.
Reporting and analysis
Getting data is one thing, using it is the goal.
GDPR
Avoid fines and investigations by respecting users' privacy policy.
Training
Support and specialised training to meet your needs.
Advantages SST GDPR Multi-Device Analysis Training
Services
Google Analytics 4
This is the next generation of Google analytics, a web analytics tool that gives you a complete view of your users' behaviour across multiple platforms, including websites, apps and mobile devices.
Tag manager
Make the management of digital analytics and development times as independent as possible by using Google's measurement tag management technology.
Your business, your data
Don't lose your data history again with the previous version of Google Analyts. Set up GA4 in the right way and cross-reference the records with your internal data.
Server side tracking
Get real data using the new Server side tracking technology, get ahead of third-party cookie deletion.
Ecommerce
Improve your ecommerce by incorporating advanced analytics and make better decisions.
Sharepoint Analytics
Find out how your employees use your in-house digital communications in Sharepoint.
What makes us strong
For mobile, web and tablet
Collect data that happens on any device.
KPIs
Our team will help you define the indicators that will take you to the next level.
Independent development
We work in the language of the developers and, in a coordinated yet independent manner, we make initial data available to you within a few days.
Agile and scalable
Start collecting the initial data and scale up your knowledge and the complexity of the measurement. We help you.
Independent to your CMS
Whatever content management system you use, we adapt the measurement of digital analytics.
Opportunities
A digital analytics service to match your company's needs
Focused on customer and product design: We understand our analytics service from the customer side, and have evolved towards customer experience, where optimising asset conversion is the priority in mature projects.
We employ an agile working methodology, based on our design approach and attention to detail, where the client is at the centre of all our decisions.
This strategic approach allows us to align 100% the customer’s interests with the needs of the business, driving a continuous optimisation process through neuromarketing, testing and experimentation.
Why Babel?
Cross-cutting team
A multidisciplinary team to cover the project.
Adaptable
We turn user experiences into data.
Continuous improvement
Choose how far you want to measure.