Telecommunications. Orange
Orange full on with customer experience, digitisation and efficiency
We assist Orange in its transformation process and diversification strategy through new value-added services for both B2C and B2B.
The history of Babel and Orange began in 2015 with the gamification of the commercial teleshopping channel, where we share the same culture and work philosophy focused on people, change and agile transformation.
+5 years
as partners in their transformation process+7 external platforms
both outbound and inbound+10 use cases of Big Data
to improve business and operationsApplying big data technologies to improve revenues
We support the calculating and improvement of some of the main use cases of the telecom industry through our professional services in big data and analytics:
- Improvement of the client experience (CEM)
- Calculation of the dropout rate (CHURN)
- Digital transformation
- Smart Capex
- Purchasing propensity (NPTB)
- Marketing campaigns
- Real-time predictive analysis
Management of cultural change towards more digital channels using an agile philosophy.
We work together with the call centres of Orange on promoting the performance of the Teleshopping channel, using gamification techniques with a set of seven external platforms, both outbound and inbound, involving over 112 teams with around 900 operators, increasing channel efficiency by 15%.
Digitisation and automation of O&M processes and calculating of KPIs
We contribute to the search for continuous improvement and efficiency of network operations and maintenance through the automation of the business intelligence platform with the analysis, improvement, design and migration of the supporting dashboards for the Change Management and Build-to-Run processes within the Operation and Maintenance network area of Orange España.
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