08/07/2024
Interview with Yaiza Rubio, Chief Metaverse Officer at Telefónica.
We speak with Yaiza Rubio, Chief Metaverse Officer at Telefónica, about the future of the internet and the impact of immersive experiences.
A new context in which the role of the user is also changing — no longer limited to simply publishing content but now developing a virtual identity. As users, we are the owners of our own identity and our own data.
In response, companies must develop solutions that return the value of this data to users. With practical examples, Yaiza shares projects developed in the metaverse and the impact they are having on their clients.
