18/06/2024
Interview with Santiago Franco, CIO at Amadeus.
Santiago Franco, CIO of Amadeus, shares his vision of the traveler of the future.
Hyper-personalization, in addition to creating increasingly precise filters when booking, also helps reduce friction during the trip.
We all travel, as Santiago says, and we all like things to go smoothly.
Solutions like touchless technology are already making it easier to interact with travelers through facial biometrics.
Virtual assistants are an instant solution to problems that may arise — whether with flights, hotels, or other travel experiences.
This agility is the trend we are moving toward, thanks to the evolution of AI.
The profile of the digital nomad has spread since the pandemic, and nowadays more and more people are working remotely; in some countries, incentives are even being offered.
Technology has outpaced the speed at which companies can adapt, and we are now facing a moment of uncertainty.
All of these topics are brought to the table in this Tech for Good interview.
