Introduction
Digital transformation remains a priority for organisations in Spain and globally. However, according to McKinsey’s Digital Acceleration in 2025 report, simply investing in technology does not guarantee competitive advantages or sustainable results. The difference lies in the ability of companies to convert that investment into structural changes that have a tangible impact on their business model, processes and organisational culture.
This article analyses four key factors identified by McKinsey as determinants for digitalisation to generate real and sustainable value, and provides a framework for companies to evaluate and adjust their digital strategies with a focus on results.
1. Review and modify established business models
Digitalisation should not be limited to optimising existing processes. Leading organisations question and reinvent their business models to adapt to new markets, customers and technologies. According to McKinsey, this ability to review and modify models is essential to remain relevant and competitive in a rapidly changing environment.
2. Agility to test and adjust data-driven initiatives
The speed and flexibility to experiment, learn and adapt strategies based on real data is another critical factor. Successful companies implement short cycles of trial and error, using advanced analytics to measure impact and adjust initiatives in real time, minimising risk and maximising results.
3. Organisational culture that fosters autonomy and informed decisions
A culture that promotes autonomy, accountability and the use of data in decision-making is essential for digitalisation to translate into results. McKinsey highlights that without this cultural change, technology investments can fail to have an impact, as teams lack the empowerment to fully leverage them.
4. Effective integration between strategy and technology
Finally, deep alignment between corporate strategy and technology prevents digitalisation from becoming an end in itself. Organisations that integrate technology and strategy achieve coherent and coordinated approaches that drive performance and innovation, avoiding fragmented or disconnected efforts.
Conclusion
Digital transformation is a complex and multidimensional process that requires specific and measured approaches. Understanding the factors that drive success is key to translating technology investment into real competitive advantage.