Increasingly intense heat waves are structurally transforming energy consumption patterns. According to recent data from the system operator Red Eléctrica, peninsular demand in June grew by more than 10%. In this context, there is positive news such as record levels of renewable generation in recent months. However, it can also pose challenges for the grid…
Artificial intelligence is continuously improving to assist, automate, and make decisions on behalf of humans. However, as its power increases, so do the possibilities for its decisions to be manipulated—either internally or through techniques that are difficult to detect with current monitoring and auditing approaches. A tool designed for progress can become a critical vulnerability…
According to SEGITTUR forecasts, international tourist arrivals are expected to increase by 2.7% during July and August 2025, while the supply of seats on scheduled international flights to Spain will grow by 5%. Faced with this increase in demand, technologies such as generative AI, hyper-personalization, conversational chatbots, the new NDC standard, and IoT applied to…
Introduction The evolution of generative artificial intelligence (Gen AI) models—characterized by their ability to synthesize and generate complex information from large volumes of data—has driven their adoption in strategic applications, particularly in decision-making. Effective adoption of this technology can provide significant competitive advantages, optimizing the quality, speed, and accuracy of decisions in dynamic business environments….
Organizational Culture and Technology Adoption: An Indispensable Binomial for Successful Digital Transformation Introduction Digital transformation is no longer an exclusively technological matter; it has become a comprehensive challenge that requires precise synchronization between technology and organizational culture. Organizations that manage to align these two dimensions achieve more effective and sustainable technology adoption, resulting in real…
During the summer and the weeks leading up to it, certain categories of insurance experience a significant increase in demand—this is the case for travel and home insurance. Users want to travel with greater peace of mind and ensure that the homes they will temporarily leave behind, or their second residences, are well protected. According…
Introduction Digital transformation remains a priority for organisations in Spain and globally. However, according to McKinsey’s Digital Acceleration in 2025 report, simply investing in technology does not guarantee competitive advantages or sustainable results. The difference lies in the ability of companies to convert that investment into structural changes that have a tangible impact on their…
At Babel, we believe that technology is a means, not an end. Its true value lies in its ability to transform realities, open up opportunities and improve lives. That is why our commitment to positive impact starts from within, with a focus on concrete actions that reflect our values and vision for the future. As…
At Babel, we firmly believe in the power of technology to transform lives—but above all, in the power of people to inspire, guide and support those who need it most. That’s why, for the third consecutive year, we have taken part in the ApadrinaTIC programme: an initiative that connects university students in vulnerable situations studying…
The global healthcare system faces structural challenges that require innovative and collaborative solutions. Among these, healthcare overload and the shortage of clinical time are emerging as urgent problems that affect both professionals and patients. In this scenario, Artificial Intelligence (AI) is emerging as a technology with great potential to improve efficiency and quality of care,…
Hyperautomation is no longer a promise but a structural pillar in the transformation of the insurance sector. Babel, a Spanish technology multinational specialising in digital transformation solutions, has confirmed this in its experience with large groups in this market. The sector is thus beginning a transition from fragmented automation models to an orchestrated integration of…
Innovation in the pharmaceutical industry has become a strategic commitment that goes beyond simple process or product improvement. Today, digitalisation opens up a universe of possibilities, but it also exposes companies to unprecedented risks. In this context, cybersecurity is emerging as an essential requirement to ensure not only operational continuity, but also the very viability…
Babel participated as a speaker at the AUSAPE 2025 Forum, which has established itself as the leading event for the SAP ecosystem in Spain. The company had the opportunity to present its internal transformation project in one of the official programme sessions, reaffirming its commitment to technological innovation and operational efficiency. The AUSAPE Forum is…
The strategic alliances between the multinational technology company, Listen.Doctor and SocialDiabetes address the main challenges facing the healthcare system, optimising patient care and resource efficiency. Babel, a Spanish technology multinational specialising in digital transformation, has started the year by strengthening its commitment to digital health. Its strategic alliances with Listen.Doctor and SocialDiabetes introduce advanced solutions…
In the photo: Luis Barreiro, Corporate Director of Strategy, Innovation and Exponential Technologies at Babel and John Shanahan, GTM OpenAI. Babel, a Spanish multinational technology company specialising in digital transformation, has unveiled its digital acceleration strategy for 2025 with a strong focus on Artificial Intelligence. This plan will serve as a key pillar in achieving…
Babel, a Spanish multinational specializing in digital transformation solutions and services, has announced a strategic agreement with Claroty. This partnership allows Babel to expand its portfolio of cybersecurity services by collaborating with a manufacturer highly specialized in cybersecurity for industrial and medical environments. Claroty, recognized for its excellence in protecting cyber-physical systems outside the IT environment, complementing the services already offered by Babel.