How to modernise business in a scalable way

Babel Páginas Amarillas development in a PC screen

UX
UI
DEVELOPMENT
MICROSERVICES
DIGITAL TRANSFORMATION

Transforming to help transform. The business portal and its main service, BeeDIGITAL, gives companies back control of their business and content.

Development of a new portal

for business

Multi-platform application Development of native apps

Business management assistance

Páginas Amarillas was a benchmark in the management of marketing and advertising for small and medium-sized enterprises at a time when paper directories were the best (and only) way of locating companies. With the internet revolution and the emergence of new, more global competitors, their value offering has had to be refocused on the internet and mobility. However, it is not a case of simply adapting the current product by making it visible on the Internet (as if it were another channel), but it must also adapt its business models.

THE CHALLENGE

New Business Portal

To help PADigital design the best user experience for the portal of its customers, which are businesses. This portal allows for self-service by customers, enabling them sign up for new services and manage their content. The portal must also promote interaction between users and businesses in order to continue in its role as a proximity services marketplace

The portal also allows for users and businesses to be contacted through engagement mechanisms.

WHAT AND HOW WE DID IT

Mobile-first design and Cloud agility

We focused the project on a user-centric model, as being a marketplace involves thinking about the end users who seek information from PADigital on services, and the Businesses that seek the traffic of these users, the generation of leads, and access to services for their digital transformation. With a completely mobile-focused design, along with desktop tools for operational management, and seeking development agility and a highly committed team to launch the service in the short term.

Babel Desarrollo Multiexperiencia Paginas Amarillas BeeDigital. Escritorio con varios dispositivos con la pantalla de la aplicación BeeDigital

01

Online management

Of the business data and a self-service portal for efficient operations
02

Improved interaction between users and businesses

Through mechanisms such as instant messaging, business evaluations and comments, as well as login via social networks.
03

Strengthening the image

Conveying more modernity to its customers through new subscription-based services
04

Real time

Instant information on what is happening with the business through a customised notifications system