A recent MIT study has put numbers to what many organizations had already sensed: only 5% of investments in Generative Artificial Intelligence deliver a real and measurable return. Billions of euros have been allocated in recent years to deploy AI solutions, yet most projects have stalled at the pilot phase, never scaling or integrating into…
From left to right: Pablo Argáiz, Corporate M&A Director at Babel; Angélica Garzón, Founding Partner of Meraki; Evelyn González, Head of the Legal Department at Babel; and Christian Rojas, Founding Partner of Meraki. Babel, a Spanish-origin multinational technology company specializing in digital transformation solutions, announces the acquisition of the Colombian technology firm Meraki. With this…
Babel has been recognized with the Línea Directa Aseguradora Partners Award in the Digital Transformation category, a distinction that highlights the commitment and mutual trust built between both companies over more than 15 years of collaboration. During this period, Babel has accompanied Línea Directa Aseguradora in its modernization process, actively participating in the development of…
Increasingly intense heat waves are structurally transforming energy consumption patterns. According to recent data from the system operator Red Eléctrica, peninsular demand in June grew by more than 10%. In this context, there is positive news such as record levels of renewable generation in recent months. However, it can also pose challenges for the grid…
Artificial intelligence is continuously improving to assist, automate, and make decisions on behalf of humans. However, as its power increases, so do the possibilities for its decisions to be manipulated—either internally or through techniques that are difficult to detect with current monitoring and auditing approaches. A tool designed for progress can become a critical vulnerability…
According to SEGITTUR forecasts, international tourist arrivals are expected to increase by 2.7% during July and August 2025, while the supply of seats on scheduled international flights to Spain will grow by 5%. Faced with this increase in demand, technologies such as generative AI, hyper-personalization, conversational chatbots, the new NDC standard, and IoT applied to…
Introduction The evolution of generative artificial intelligence (Gen AI) models—characterized by their ability to synthesize and generate complex information from large volumes of data—has driven their adoption in strategic applications, particularly in decision-making. Effective adoption of this technology can provide significant competitive advantages, optimizing the quality, speed, and accuracy of decisions in dynamic business environments….
Organizational Culture and Technology Adoption: An Indispensable Binomial for Successful Digital Transformation Introduction Digital transformation is no longer an exclusively technological matter; it has become a comprehensive challenge that requires precise synchronization between technology and organizational culture. Organizations that manage to align these two dimensions achieve more effective and sustainable technology adoption, resulting in real…
During the summer and the weeks leading up to it, certain categories of insurance experience a significant increase in demand—this is the case for travel and home insurance. Users want to travel with greater peace of mind and ensure that the homes they will temporarily leave behind, or their second residences, are well protected. According…
Introduction Digital transformation remains a priority for organisations in Spain and globally. However, according to McKinsey’s Digital Acceleration in 2025 report, simply investing in technology does not guarantee competitive advantages or sustainable results. The difference lies in the ability of companies to convert that investment into structural changes that have a tangible impact on their…
At Babel, we believe that technology is a means, not an end. Its true value lies in its ability to transform realities, open up opportunities and improve lives. That is why our commitment to positive impact starts from within, with a focus on concrete actions that reflect our values and vision for the future. As…
At Babel, we firmly believe in the power of technology to transform lives—but above all, in the power of people to inspire, guide and support those who need it most. That’s why, for the third consecutive year, we have taken part in the ApadrinaTIC programme: an initiative that connects university students in vulnerable situations studying…
Quality is an essential part of Babel’s identity. That is why we are firmly committed to operational excellence through an integrated quality system based on Operations, Strategy and Support processes. In this way, we always focus our work on continuous improvement, thus ensuring that our clients receive the best possible service. In the first half…
The global healthcare system faces structural challenges that require innovative and collaborative solutions. Among these, healthcare overload and the shortage of clinical time are emerging as urgent problems that affect both professionals and patients. In this scenario, Artificial Intelligence (AI) is emerging as a technology with great potential to improve efficiency and quality of care,…
Hyperautomation is no longer a promise but a structural pillar in the transformation of the insurance sector. Babel, a Spanish technology multinational specialising in digital transformation solutions, has confirmed this in its experience with large groups in this market. The sector is thus beginning a transition from fragmented automation models to an orchestrated integration of…
Babel, a Spanish technology multinational specialising in digital transformation solutions, announces that it has been awarded a framework agreement by the Agency for Technological Modernisation of Galicia (AMTEGA) to provide consulting and support services in regulatory compliance, in order to strengthen the cybersecurity of public administrations and statutory bodies in Galicia. The agreement, which will…