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Optimised CRO for purchase flows while increasing the e-mail opening rate

Babel UX Informa. Man sitting on the bank of a river with a snowy mountain in the background
  • Research
  • Workshops
  • Focus
  • Benchmark
  • Wireframing
  • Data Driven
  • Digital Analytics
  • Customer Journey
  • CRO
  • UI Design
  • Frontend
  • SASS
  • Gulp
  • Design System

Conceptualisation, design and construction of the public channel, private area and redesign of purchase flows.


in purchase flows

Data Drive, qualitative and quantitative techniques

for decision making


in the construction and creation of a Design System
Babel UX Informa. Multi-device view of the EInforma platform

Find out about the result

  1. 01

    Improvement of the customer experience

    User perception of a more usable, modern and innovative product.

  2. 02


    Optimisation of purchase flows, with special emphasis on the mobile context.

  3. 03

    30% increase in e-mail opening rate

    Commercial e-mails.

Technology focused on success

Discover the scopes and projects where we have been accompanying and growing with our clients for years.

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